{"title":"Massena LAB","description":"","products":[{"product_id":"archetype-0-0","title":"Massena LAB Archetype 0.0","description":"\u003cp\u003eWhat is the Archetype 0.0? The product of a laboratory experiment, resulting in an exclusive set of pre-series prototypes, available only to our friends and family and not to the public.\u003c\/p\u003e\n\u003cp\u003eFitted in a sleek case of brushed and polished stainless steel, the black, glossy dial of the 0.0 is detailed with warm, gold markings, achieved only by recreating the same, traditional gilt techniques as those used in mid-century dial making.\u003c\/p\u003e\n\u003cp\u003eThe Archetype 0.0 features a deerskin leather strap in cognac brown with a signed, stainless steel tang buckle. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade in Switzerland.\u003c\/span\u003e\u003c\/p\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":40886843375803,"sku":"AR-00","price":4250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/05Front-with-Straps-v2.jpg?v=1629476874"},{"product_id":"uni-racer-white","title":"Massena LAB Uni-Racer White","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a “Big Eye”on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe dial is configured in a “Panda” white dial and features a 30 minutes “Big Eye” counter as well as a small seconds counter. Zooming in, the wearer can appreciate the specific and shifting blue color of the hour, minute and central chronograph hands, which was achieved through an arduous process of using traditional hand heating, oxidation, and other metal treatments. Look even closer and you will notice the engraved “M” logo in the acrylic crystal, reminiscent of the old days.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003eFree express worldwide shipping.\u003c\/span\u003e\n\u003ch4\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/h4\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":40886846816443,"sku":"UR-001","price":3495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/Massena-LAB-Uni-Racer-White-Front-image-web-size.jpg?v=1626289939"},{"product_id":"uni-racer-black","title":"Massena LAB Uni-Racer Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a \"Big Eye\" on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe dial is configured in a black dial with silver subdials, and features a 30 minutes \"Big Eye\" counter as well as a small seconds counter. Zooming in, the wearer can appreciate the specific and shifting blue color of the subdial hands, which was achieved through an arduous process of using traditional hand heating, oxidation, and other metal treatments. Look even closer and you will notice the engraved \"M\" logo in the acrylic crystal, reminiscent of the old days.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"more\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"morecontent\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike.\u003c\/span\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"more\"\u003e\u003cspan data-mce-fragment=\"1\" class=\"morecontent\"\u003eFree shipping.\u003c\/span\u003e\u003c\/p\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":40994341585083,"sku":"UR-002","price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/ShopifyTemplatesVertical.001_c26932df-2a4b-49af-9998-4afb365debe2.jpg?v=1626712387"},{"product_id":"uni-racer-safari","title":"Massena LAB Uni-Racer Safari","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a “Big Eye” on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest. Massena LAB is proud to offer the Uni-Racer available in three new colorways, each evoking its own sense of adventure: \u003c\/span\u003e\u003ca title=\"Massena LAB Uni-Racer Cruise\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\" target=\"blank\"\u003eCruise\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, \u003c\/span\u003e\u003ca title=\"Massena LAB Uni-Racer Safari\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\" target=\"blank\"\u003eSafari\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, and \u003c\/span\u003e\u003ca title=\"Massena LAB Uni-Racer Rally\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\" target=\"blank\"\u003eRally\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe tropical green dial of Safari features two silver and khaki subdials: a \"Big Eye\" 30 minutes counter and a small seconds counter. Taking a closer look, the wearer can appreciate the specific and shifting blue color of the subdial and chronograph hands, which was achieved through an arduous process of using traditional hand heating, oxidation, and other metal treatments. \u003cmeta charset=\"utf-8\"\u003eA keen eye will notice the engraved \"M\" logo in the acrylic crystal, reminiscent of the old days.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFree express worldwide shipping.\u003c\/span\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":41139186106555,"sku":"","price":3495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/SafariGPHGIMG.001.jpg?v=1662575804"},{"product_id":"uni-racer-cruise","title":"Massena LAB Uni-Racer Cruise","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a “Big Eye” on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest. Massena LAB is proud to offer the Uni-Racer available in three new colorways, each evoking its own sense of adventure: \u003c\/span\u003e\u003ca href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\" title=\"Massena LAB Uni-Racer Cruise\" data-mce-fragment=\"1\" target=\"blank\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\"\u003eCruise\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\" title=\"Massena LAB Uni-Racer Safari\" data-mce-fragment=\"1\" target=\"blank\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\"\u003eSafari\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\" title=\"Massena LAB Uni-Racer Rally\" data-mce-fragment=\"1\" target=\"blank\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\"\u003eRally\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe deep blue dial of Cruise features two silver and turquoise subdials: a \"Big Eye\" 30 minutes counter and a small seconds counter. Taking a closer look, the wearer can appreciate the specific and shifting blue color of the subdial hands, which was achieved through an arduous process of using traditional hand heating, oxidation, and other metal treatments. A keen eye will notice the engraved \"M\" logo in the acrylic crystal, reminiscent of the old days.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFree express worldwide shipping.\u003c\/span\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":41139550159035,"sku":"","price":3495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/Uni-RacerCruise-Shopify.jpg?v=1628182615"},{"product_id":"uni-racer-rally","title":"Massena LAB Uni-Racer Rally","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThree years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a “Big Eye” on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest. Massena LAB is proud to offer the Uni-Racer available in three new colorways, each evoking its own sense of adventure: \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"Massena LAB Uni-Racer Cruise\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-cruise\/\" target=\"blank\"\u003eCruise\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"Massena LAB Uni-Racer Safari\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-safari\/\" target=\"blank\"\u003eSafari\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, and \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"Massena LAB Uni-Racer Rally\" href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\" data-mce-href=\"https:\/\/www.massenalab.com\/product\/uni-racer-rally\/\" target=\"blank\"\u003eRally\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe sporty silver dial of Rally features two cobalt and red subdials: a \"Big Eye\" 30 minutes counter and a small seconds counter. A keen eye will notice the engraved \"M\" logo in the acrylic crystal, reminiscent of the old days.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e  \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFree express worldwide shipping.\u003c\/span\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":41158444023995,"sku":"","price":3495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/StrapSilver2copy.jpg?v=1628182224"},{"product_id":"geometer","title":"Massena LAB Geometer","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIf you have arrived at this page, then you are a friend of Massena LAB, and we are proud to share with you the results of our latest experiment. A private release, and a passion project, our newest project reflects our admiration of vintage watches, especially those from the midcentury. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Massena LAB Geometer is a reincarnation of a little-known, vintage chronograph, the Rodania Geometer, which has long been considered something of a\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003egrail watch\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003efor a niche of vintage watch enthusiasts and collectors. Notoriously difficult to find, and even more so to acquire, vintage examples can fetch prices in the high double digits at auction, making the watch all the more inaccessible to a larger audience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe original Rodania Geometer reference, while closely resembling another famous Swiss chronograph, dates to 1954, three full years before the release of its doppelgänger, the Omega Speedmaster®. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eLittle else is known about the genesis of the watch, and while the company exists to this day, journalistic outreach to Rodania has not proved fruitful as the company has seemingly not responded for comment. Like many other Swiss manufactures (and in this case, Belgian) its ownership has changed hands over the years, and sadly, the company no longer resembles its former self.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Massena LAB Geometer is a vintage-styled chronograph with a tropical dial, distinctively wide and sharp hour and minute hands, three registers, and cream lume on its hands and hour indicators. The Geometer is fitted inside a 39mm polished stainless steel case with brushed lugs for visual interest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIts three sunken subdials, which are radially grooved, include a thirty-minute counter at 3 o’clock, twelve-hour counter at 6, and small seconds counter at 9. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eThe Geometer uses a domed, acrylic crystal, with the addition of an engraved and stylized “M” at its center. This small, but important, detail, while difficult to manufacture, is a meaningful nod to the original, and now vintage, models.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWe are releasing the Massena LAB Geometer as a time-limited edition, available for purchase until March 30, 2022, by invitation only, with a maximum quantity of 99 pieces to be produced. Delivery is expected in September 2022.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eFree express worldwide shipping. \u003c\/span\u003e\u003c\/p\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":42488334418107,"sku":"","price":3495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/Vertical.001.jpg?v=1643822487"},{"product_id":"archetype-1-0","title":"Massena LAB Archetype 1.0","description":"\u003cp\u003eIntroducing the Massena LAB Archetype 1.0, a friends-and-family-exclusive limited-edition chronograph with vintage styling and an eye-catching, champagne dial. The Archetype 1.0 is the successor to the \u003ca href=\"https:\/\/massenalab.com\/products\/archetype-0-0\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eArchetype 0.0\u003c\/a\u003e, a vintage-inspired chronograph with a gilt dial released in 2021.\u003c\/p\u003e\n\u003cp\u003eThe dial of the Archetype 1.0 is inspired by some of our favorite chronographs from the mid-century. The champagne dial, which changes color depending on the light from pale salmon to ivory, features applied, rhodium-plated Arabic numerals and navy blue indices. At the center of the dial is a prominent, \u003cem\u003eescargot \u003c\/em\u003estyle spiral tachymeter. The dial has two subdials: at 6 o'clock, a thirty-minute counter; and at 9 o'clock, the small seconds.\u003c\/p\u003e\n\u003cp\u003eFor increased legibility, the hands are color-coordinated for timekeeping or chronograph functions. Stainless steel hands are employed for hours, minutes, and seconds, while the chronograph and the thirty-minute counter hands are blued steel.\u003c\/p\u003e\n\u003cp\u003eThe Archetype 1.0 measures 42mm and is cased in stainless steel, which is both polished and brushed for visual interest. The watch features a double-domed sapphire crystal.\u003c\/p\u003e\n\u003cp\u003eThe watch is powered by the Swiss-made, manual-wound, Sellita caliber SW510 with 58 hours of power reserve.\u003c\/p\u003e\n\u003cp\u003eThe Archetype 1.0 is fitted with Italian-made, Saffiano leather watch straps and a Swiss-made, stainless steel Massena LAB buckle.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLimited to only 50 pieces. A Massena LAB friends and family exclusive.\u003c\/p\u003e\n\u003cp\u003eLimit of one watch per household.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFree shipping.\u003c\/span\u003e\u003c\/p\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":42590098358459,"sku":"","price":4250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/files\/ArchetypeShopify.004.jpg?v=1695829987"},{"product_id":"dato-racer","title":"Massena LAB Dato-Racer","description":"\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThe design process of our latest release began with a clear goal in mind: to create a simple, legible wristwatch showing hours, minutes, seconds, and the date \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e— \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ean ideal watch for day-to-day wear.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThen, this straightforward premise evolved, becoming a passion project, leading to a reexamination of some favorite vintage references, especially those from the 1970s. \u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe resulting watch is the Massena LAB Dato-Racer, \u003cspan data-mce-fragment=\"1\"\u003ethe latest chapter of the \"Racer\" collection, which began in 2020 with the release of the \u003cmeta charset=\"utf-8\"\u003eMassena LAB Uni-Racer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe Dato-Racer is a sleek, Swiss made, 1970s-inspired, self-winding wristwatch, with a black, sunburst dial, distinctive white Arabic numerals, applied baton indexes, a red crosshair, a matching red sweep seconds hand, and date.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe Dato-Racer is fitted inside 40mm stainless steel case, with a polished, reflective bezel, brushed lugs, and a sapphire crystal. The Dato-Racer is equipped with an Italian-made, perforated racing strap made from black calfskin, a red calfskin lining, and a signed, stainless steel pin buckle.\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003ePowering the Dato-Racer is a Swiss movement, the Sellita caliber SW400-1, with 38 hours of power reserve, 28’000 vibrations per hour, and 26 jewels.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe Massena LAB Dato-Racer is a limited-edition of 99 pieces, offered exclusively to friends, family of Massena LAB.\u003c\/p\u003e\n\u003cp class=\"p2\" data-mce-fragment=\"1\"\u003eThe Dato-Racer is available for immediate delivery. Free express worldwide shipping.\u003c\/p\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":43021684310203,"sku":"DR-001","price":1595.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/products\/Dato-RacerShopify.001.jpg?v=1654803222"},{"product_id":"massena-lab-x-revolution-uni-racer-1949","title":"Massena LAB x Revolution Uni-Racer 1949","description":"\u003cdiv class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col sqs-col-11 span-11\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-yui_3_17_2_1_1648063387161_26438\" data-block-type=\"2\" class=\"sqs-block html-block sqs-block-html\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\"\u003eWe are excited to announce our latest project, and our first with Revolution Magazine: the Massena LAB x Revolution Uni-Racer 1949.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis collaboration was born of a friendship— that between William Massena and Wei Koh, founder of Revolution—and of their mutual appreciation of vintage watches, especially stainless steel chronographs from the mid-century. Vintage-enthusiasts and connoisseurs will observe that the dial of the Massena LAB x Revolution Uni-Racer 1949 is inspired by one such watch: a completely unobtainable \u003ci\u003epièce unique\u003c\/i\u003e dating to 1949.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Uni-Racer 1949 is a Swiss-made chronograph with a glossy, black dial, vintage styling, and an eye-catching sector track with Roman numerals in raised Super-LumiNova. \u003c\/span\u003eThe color of the lume was developed specifically for this dial, and while it is an exact color match to the vintage model, its glow is far brighter. The hour and minute hands are blued steel and also luminous, while the chronograph hand and subdial hands are white, matching the dial’s indices and tachymeter.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-converted-space\"\u003eInside \u003c\/span\u003ethe Uni-Racer 1949 is the Swiss-made, hand-wound Sellita caliber SW510 M Elaboré, with 58 hours of power reserve, and a 4Hz vibrational rate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stainless steel case has a diameter of 39mm, and a thickness of 13mm, including its crystal. The anti-scratch acrylic crystal is produced in Switzerland by Kyburz et Cie and is faithful to the vintage styling of the Uni-Racer 1949. On its closed case back: the M LAB signature is engraved within Revolution’s star logo. Each watch is engraved “One of 120”. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLimited-edition of \u003cstrong\u003e120 pieces\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-yui_3_17_2_1_1643651882683_14206\" data-block-type=\"2\" class=\"sqs-block html-block sqs-block-html\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Massena LAB","offers":[{"title":"Default Title","offer_id":44697978503355,"sku":"","price":3750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2849\/7851\/files\/1949.jpg?v=1713471254"}],"url":"https:\/\/massenalab.com\/collections\/massena-lab.oembed","provider":"Massena LAB","version":"1.0","type":"link"}