OUR STORY


Massena LAB creates, designs and develops timepieces with renowned watchmakers. Founded by William Massena, a noted watch collector and industry expert, Massena LAB proposes ideas or concepts to manufactures that are unusual and beyond the offerings from their collection.

PHILOSOPHY


Massena LAB exists to embody a horological culture and play an integral part in its constant evolution using elements of style from the past to enhance the future of watchmaking. It aims to create a community of informed watch enthusiasts with a passion for original timepieces from independent watchmakers. The “LAB” stands for laboratory, label, but also collaboration.

WILLIAM MASSENA


William Massena has been a passionate collector of watches from an early age. He’s an active participant in the world of horology as a collector, consultant and former auctioneer. He was a retailer with stores in Miami and New York City, and later became the Chief Operating Officer of Antiquorum in Geneva.

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PARTNERSHIPS


Massena LAB collaborates with some of the most creative watchmakers in the world with the mission to perpetuate the art of independent watchmaking.

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IN THE PRESS


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