The Massena LAB Archetype 1.0 is a friends-and-family exclusive, limite-edition chronograph with vintage styling, a champagne dial, and an escargot-style tachymeter. Styled after some of our favorite chrongoraphs from the mid-century, the dial shifts in color from salmon to ivory depending on the light. Rhodium-plated Arabic numerals and navy blue indices.

Limted to 50 pieces.

A vintage-inspired, limited-edition Swiss-made, chronograph with an automatic movement and a colorful dial. Inspired by the "Swinging London" of the 1960s and styled after several chronographs which were popular in the era.

Limited to 99 pieces.

Further evolving the aesthetics established in our first collaboration with Louis Erard, the dial of Le Chrono Monopoussoir is inspired by marine chronometers dating to the late 18th and early 19th centuries, especially those by Ferdinand Berthoud and Antide Janvier. Its frosted, gold plated dial further recalls the aesthetic of these marine chronometers.

Limited to 100 pieces.

Le Chronographe Monopoussoir Louis Erard x Massena LAB is a monopusher chronograph, showing hours and minutes, and a thirty-minute counter at 12 o'clock. The outer sector ring is rhodium-plated and circularly grained, and its counter is silvered opaline, creating an attractive contrast against the frosted texture of the main dial.

Limited to 78 pieces.

The Angelus Chronographe Médical x Massena LAB, a revised and edited version of the original Angelus doctor's watch produced in the 1960s. The 2023 version features an upgraded movement: the Angelus caliber A5000, first developed by THA Ébauche, a manufacture of watch movements founded by François-Paul Journe, Danis Flageollet, and Vianney Halter.

Limited to 99 pieces.

The U4S-BRZ-ML, UNIMATIC's' first commercially-released watch to feature a bronze case, is inspired by the works of French novelist Jules Verne, such as Journey to the Center of the Earth and Twenty Thousand Leagues Under the Seas. The watch has a matte, dark olive dial and soft yellow, luminous, hour markers and hands.

Limited edition of 400.

The UNIMATIC x Massena LAB U4S-BRZ-MLL, features a tapisserie dial in deep burnt peat color; a tonal "ghost signature"; bronze hands;  and rich pale yellow lume. Its bronze case is brushed circularly around its bezel, and diagonally on its lugs for visual interest. On its titanium case back: a detailed engraving which echos the tapisserie motif from the dial.

Limited edition of 99.

The Magraph by Massena LAB and Raúl Pagès is the first Massena LAB creation to feature a proprietary movement, the calibre M660, developed by Massena LAB and Raúl Pagès. The M660 features a handsome, broad plate with Côtes de Genève finishing and hand-chamfered anglage on its plates and bridges, all of which is visible through its exhibition caseback.

The Magraph features a minimalist dial inspired by Bauhaus art and design of the 1930s and a stainless steel case similarly inspired by dress watches of the 1930s and 1940s.

Limited edition of 99.

A modern-day, vintage-inspired chronograph honoring one of the great tool watches of military aviation, the Type XX, produced by Mathey-Tissot for the French Ministry of Defense in the 1950s and 60 according to specific military specifications. The requirements included a flyback function, or retour en vol, allowing a pilot to restart a running chronograph without the need to stop, reset, and then restart; a black dial with large, luminous, Arabic numerals; a bidirectional, 12-hour rotation bezel; and a power reserve of at least 35 hours. 

Limited edition of 25.

A vintage-inspired chronograph based on the legendary Type XX chronographs produced by Mathey-Tissot in the 1950s and 60s for the French Ministry of Defense. The watch has a brown, tropical dial and luminous Arabic numerals, inspired by William Massena’s very own, vintage Breguet Type XX chronograph from his personal collection.

Limited edition of 99.

The Massena LAB Dato-Racer, a friends and family exclusive, is a vintage-inspired, 40mm wristwatch with hours, minutes, sweep seconds, and date. The watch takes many of its design cues from vintage watches dating to the late 1960s and 70s. The dial features a subtle, gradient sunray, stylized hour numerals, and a red crosshair.

Limited edition of 99.

Our first collaboration with Louis Erard, Le Régulateur Louis Erard x Massena LAB, was a double release of two variants: Rhodium and Gold. The dial is inspired by marine chronometers of the 18th and 19th centuries, like those made by Ferdinand Berthoud. These seafaring clocks, with intricate, golden dials, were also incredibly utilitarian in their precision and durability.

Le Régulateur Louis Erard x Massena LAB shows hours, minutes, and seconds, divided over three registers with hours at 12 o’clock, central minutes, and small seconds at 6 o’clock.

Limited edition of 178.

Our first collaboration with Louis Erard, Le Régulateur Louis Erard x Massena LAB, was a double release of two variants: Gold and Rhodium. The dial is inspired by marine chronometers of the 18th and 19th centuries, like those made by Ferdinand Berthoud.

In 2022, Le Régulateur Louis Erard x Massena LAB was nominated for the Grand Prix d'Horlogerie de Genève (GPHG) in the "Petite Aiguille" category.

Limited edition of 178.

Our first collaboration with independent watchmaker Luca Soprana, Old School is a concept watch based on the montre d’école.

Translating literally to “school watch”, a montre d'école is crafted by an apprentice watchmaker at the conclusion of their studies. Some are so elaborate that they require years of work to complete, and the most talented apprentices create their own movements. It is this attention to detail, dedication, and savoir-faire that is the essence of Old School.

Limited edition of 11.

The MING 17.09 x Massena LAB features an intricate, hexagonal honeycomb dial inspired by vintage Rolex dials of the mid-century. Surrounding the central honeycomb is a circularly-brushed ring to compliment its patterned center.

The case of the 17.09 MING x Massena LAB is constructed from polished and brushed 316L stainless steel, which recalls the “padellone” (or “little frying pan” in Italian) cases of the Rolex 8171.

On its reverse side, the honeycomb pattern is etched to encircle the Massena LAB logo.

Limited edition of 50.

The MING x Massena LAB features an intricate, hexagonal honeycomb dial inspired by vintage Rolex dials of the mid-century. Surrounding the central honeycomb is a circularly-brushed ring to compliment its patterned center.

The 17.09 MING x Massena LAB was our first collaboration with MING, and MING’s first collaboration with any other brand.

Limited edition of 150.

On its dial, the ERWIN LAB02 is a simple, three hand timepiece with a contrast silver and rose gold sector dial. The 38.5 mm stainless steel case is polished with a step bezel that frames a sector dial that recalls the legendary sector dials from the 1930s.

The sector dial is divided into four concentric segments. The markings are a deep midnight blue and numerals of each segment are raised and finished in rhodium for depth.

Another particularity of the dial is that the outer railway five-minute divisions are perfectly aligned with the jumping seconds hand. The feuille hands are also rhodium finished. Altogether, the contrast of the rhodium elements against the rose gold and silver dial results in excellent legibility.

Straddling time from the ancient to the immediate, T-Rex Bronze creates a harmonious balance between mechanical and organic forms.

This model switches out the original steel for bronze, the copper alloy whose mastery amounted to a technological revolution so immense that it ushered in a new age of early civilization.

The feet of the T-Rex Bronze are aged to create an earthy brown patina, and the entire bronze structure is oxidized by hand to “lock in time” its color and the unique characteristics of the material.

This individual patination and stabilization means that no two clocks are alike.

Born from the idea of “What would a UNIMATIC watch from the 1950s look like today,” the U1-ML6 began as a conversation between the two companies on how to create a high-quality wristwatch that felt modern and incorporated vintage touchpoints, while not relying on nostalgia alone. Housed inside the 41.5mm stainless steel case of the U1-ML6 is the automatic caliber Seiko NH35A 21600bph, with a power reserve of 41 hours.

The watch features a classic black bezel with a red triangle, reminiscent of the Rolex 6538, made famous by Sean Connery as James Bond in Goldfinger. The 15-minute marker on the bezel is the first time that UNIMATIC has featured it on one of its watches.

On its dial, the ERWIN LAB01 is a simple, three hand timepiece with a deep black sector dial. The 38.5 mm bronze case is polished with a concave bezel that frames a sector dial the that recalls the legendary sector dials from the 1930s.

The sector dial is divided into four concentric segments. The markings and numerals of each segment are raised and finished in gold for depth.

Another particularity of the dial is that the outer railway five-minute divisions are perfectly aligned with the jumping seconds hand. The feuille hands are finished in gold. Altogether, the high contrast of the gold elements against the deep black dial results in optimal legibility.

To celebrate its 21st Anniversary, William Massena collaborated with Habring2 to present the Erwin 21 Jumping Seconds, reference TZ21.

The Erwin is an evolution of Felix, the first Habring² watch with their in-house Calibre A11 movement developed, manufactured and assembled in Austria. The Erwin in-house Calibre A12 movement has an additional module for a dead beat (jumping) seconds hand.

In 2015, TimeZone celebrates its 20th anniversary. Founded in 1995 as an online watch discussion forum, TimeZone grew from a handful of watch enthusiasts to the leading source of watch discussion, knowledge, industry news and outstanding editorials republished in newspapers and magazines worldwide. As an Internet pioneer, TimeZone is internationally recognized as the world’s oldest and largest watch community.

Over its 20 years of maturity, TimeZone today brings together 38 moderators from 8 countries, and millions of watch enthusiasts and collectors who visit from over 180 countries.