Studio Underd0g is a British independent watch brand founded in 2020 by industrial designer Richard Benc. Based in London with assembly at their facility in Pangbourne, the brand positions itself at the forefront of contemporary British watchmaking.

Studio Underd0g values the essentials of traditional watchmaking—detail, finish, and quality—while dispensing with formality and convention. The brand combines Swiss precision movements with British assembly to produce limited edition watches twith playful designs. Each Studio Underd0g creation aims to be both unlikely and unique, appealing to collectors who view their timepieces as expressions of personal style rather than adherence to established norms. The brand represents a new approach to British watchmaking that honors craft while embracing experimentation and distinctive design.

Studio Underd0g's partnership with Massena LAB was unveiled in 2025 at the release of the Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar limited-edition monopusher chronograph.