MB&F: The First Fifteen Years
MB&F: The First Fifteen Years is the watch industry's first catalogue raisonné, a comprehensive and annotated listing of all the known works of an artist. In this case, the artist is the watchmaker MB&F.
MB&F: The First Fifteen Years consists of over 300 pages, with thirty-seven chapters written by watch journalist Suzanne Wong and William Massena of Massena LAB.
The MB&F Catalogue Raisonné contains information about every single timepiece produced from the years 2005 to 2020, including prototypes and pieces that were not officially announced before. The book documents all 160 product variations along with over 400 photographs and indicates details such as the model name, reference number, materials, years in production, and the exact quantity produced.
The book will be published by both Editions de La Martinière and Abrams, in a first run of 2000 copies. 500 copies will be sold through the publishers' networks of stores. The remaining 1500 copies will be sold for MB&F and its partners, in a special protective box made of the same high-density foam used to package MB&F timepieces.
To learn more, or to pre-order the catalogue raisonné, please visit the M.A.D. Gallery at the link below.
ORIGIN STORY
“The idea for the project came about when a customer who had bought an LM2 in red gold wrote to me asking how many models had been made,” explains MB&F Founder Maximilian Büsser. “So, I looked it up and told him that his timepiece was one of 31 pieces made. He wrote back in complete surprise, saying that it couldn’t possibly be correct as his watch wasn’t a limited edition. I told him that the number was right and he was ecstatic!”
“Over our first 15 years, we crafted only about 3,000 pieces, spread across 18 calibres and countless variations,” Max continues. “If you do the maths, you quickly realize how few pieces of each model there are out there. By sheer coincidence, at about the same time, our friend William Massena suggested the idea of a Catalogue Raisonné to me. So the idea was born from this interaction to share our whole body of work in full transparency.”
Specifications
• 312 pages.
• English language. Yeah
• Featuring over 400 photographs.
• Hardcover with silver marbling.
• Engraved, high-density foam protective box.
Dimensions & Weight
• 29 x 34 x 6.5 cm, including box.
• 2 kgm including box.
Special Edition
• 1500 copies, exclusive to MB&F and its partners.
• Presented in a special protective box made of the same high-density foam used to package MB&F timepieces.