"Geometry is the archetype of the beauty of the world."

― Johannes Kepler

Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0
Zoom Archetype 1.0

Archetype 1.0

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Introducing the Massena LAB Archetype 1.0, a friends-and-family-exclusive limited-edition chronograph with vintage styling and an eye-catching, champagne dial. The Archetype 1.0 is the successor to the Archetype 0.0, a vintage-inspired chronograph with a gilt dial released in 2021.

The dial of the Archetype 1.0 is inspired by some of our favorite chronographs from the mid-century. The champagne dial, which changes color depending on the light from pale salmon to ivory, features applied, rhodium-plated Arabic numerals and navy blue indices. At the center of the dial is a prominent, escargot style spiral tachymeter. The dial has two subdials: at 6 o'clock, a thirty-minute counter; and at 9 o'clock, the small seconds.

For increased legibility, the hands are color-coordinated for timekeeping or chronograph functions. Stainless steel hands are employed for hours, minutes, and seconds, while the chronograph and the thirty-minute counter hands are blued steel.

The Archetype 1.0 measures 42mm and is cased in stainless steel, which is both polished and brushed for visual interest. The watch features a double-domed sapphire crystal.

The watch is powered by the Swiss-made, manual-wound, Sellita caliber SW510 with 58 hours of power reserve.

The Archetype 1.0 is fitted with Italian-made, Saffiano leather watch straps and a Swiss-made, stainless steel Massena LAB buckle.

Limited to only 50 pieces. A Massena LAB friends and family exclusive.

Limit of one watch per household.

Free shipping.


Technical Details Massena LAB Archetype 1.0
Movement Manual-wound, Sellita caliber SW510 BH M Elaboré. 23 jewels. 58 hours of power reserve.
Functions Hours, minutes, small seconds, chronograph with thirty-minute counter.
Case Polished and brushed stainless steel. Diameter: 42mm. Thickness: 14mm including crystal.
Crystal Double-domed, anti-reflective sapphire crystal.
Strap Italian-made Saffiano leather in hunter green with stainless steel, Swiss-made buckle.


Vintage-inspired, reflective champagne dial with applied, Arabic numerals and an escargot, or spiral, tachymeter.

Timekeeping and chronograph hands are color-coordinated, with stainless steel hands pertaining to time and blued steel hands pertaining to the chronograph functions.

Limited to only 50 pieces.

Friends and family exclusive.


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