Massena LAB is proud to partner with the Swiss Institute for the second tiem as an official sponsor of the TimeForArt auction in partnership with Phillips in Association with Bacs & Russo.
For the 2024 installment, Massena LAB will contribute “Petrichor”, a pièce unique by Massena LAB and Raúl Pagès. Measuring 38.5mm in diameter, the stainless steel timepiece features a harmonious dial in a warm sable tone with a sunburst finish, which shifts in the light from umber to sandstone.;
Petrichor is a term which describes the singular, pleasant, and nostalgic scent that emerges when rain falls on dry soil, originating from the Greek words “petra,” for stone, and “ichor,” the divine blood of the gods in Greek mythology.
Petrichor is powered by a proprietary caliber, the manual-wound M690, which was designed for Massena LAB by the Swiss independent watchmaker, Raúl Pagès. The movement, whose finishing features a high-level of hand decoration, is visible through an exhibition case back.
Petrichor is a pièce unique, conceived and created for the Swiss Institutes’ “Time for Art” auction. The watch was not commercialized or reproduced.
SWISS INSTITUTE
Swiss Institute (SI) is an independent non-profit space for international contemporary art. Open to all and always free of charge, its innovative exhibitions, education workshops, and public programs make SI one of New York City’s pioneering venues for art since 1986.
As a fully independent non-profit organization primarily funded through private support, philanthropy is essential in implementing SI’s mission.
TIME FOR ART
TimeForArt, in partnership with Phillips and in Association with Bacs & Russo, is a bi-annual charity auction benefitting New York's Swiss Institute and its efforts to support contemporary art and artists.