"Hmm...Looks Familiar" by seconde/seconde/
The Massena LAB Uni-Racer, a 21st-century interpretation of a mid-century classic, takes on new life in its "Big Eye" special edition by French artist and designer, seconde/seconde/.
"Hmm...Looks Familiar" is a playful riff on the development and release of the Massena LAB Uni-Racer, the concept of an "homage watch", as well as watch culture, especially online watch culture, in 2020.
"Hmm...Looks Familiar" is also the first time seconde/seconde/ has worked in collaboration with another brand.
Released as a series of 10 watches in the White variant, and a single, pièce unique in Black, the seconde/seconde "Big Eye" Special Edition was offered exclusively to Massena LAB friends and family in the fall of 2020.
Romaric André, the artist behind seconde/seconde/ works with the last operating workshop in France that manufactures watch hands to create eye-catching, and sometimes controversial, custom hands for new and vintage timepieces. Each Uni-Racer "Big Eye" Special Edition was also delivered with its original hands.